96. 4 Marketing Must Haves
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4 Marketing Must Haves
Schedule Your Spring Retreat
1. 4 Marketing Must Haves
Over past few months, we've focused on driving growth across 6 pillars.
We are in the final stretch with — Marketing & Communications.
Marketing & Communications
People & Culture
For professional services firms, marketing is not sales.
Marketing attracts.
Business development creates the opportunity to close.
Sales closes.
Although distinct, the three are deeply intertwined like a tapestry, and each plays an important role in cultivating growth.
A law firm client and I discussed this framework at length over Q1.
And, as they implement Business Development and marketing strategies in tandem, they are already seeing growth in Q2.
Here are 4 marketing must haves —
1) Perform Digital Audit – A polished online professional presence is critical. One client was leading a new organization but her LinkedIn profile still showed a former leadership position. Another client was leading a law firm's practice area, but it was not clear on the firm's website. Ensure different channels are up-to-date and aligned to build recognition and trust among clients and peers.
2) Develop Your Personal Brand – Clearly define your niche, core skills, and unique value to stand out in a competitive market. Establish your tone and voice and build trust through thought leadership like publishing articles, podcasts, and industry talks to strengthen credibility and share expertise.
3) Create Content Plan & Schedule – Marketing is a marathon not a sprint. Most marathon runners don't run a race cold. They have a detailed training plan that they follow over the course of months and years. Similarly, don't wing marketing thinking, "What should I write about today?" Create a content plan and schedule to highlight key areas of your expertise and share knowledge.
4) Follow Through – A marketing plan, like a growth strategy, is just the start. You have to actually do it. And, as leads materialize, follow up & follow through.
How can you improve marketing to grow your firm's bottom line?
2. Schedule Your Spring Retreat
Position for 2026 and beyond.
Schedule a call to discuss your team’s spring leadership retreat now.
Here’s a sampling of topics we can cover:
Define/refine Vision, Mission, & Values
Develop 3-year strategy
Create clear 1-year & 90-day plan
Clarify roles & responsibilities
Improve cross-team communication
Streamline processes to save time & money
Make time to work ON, not just IN, your business.
It’s key to driving revenue, engagement, & impact.
Schedule a call for help with your company’s spring leadership retreat.
3. Working Together in 2026
Here are a few ways we can partner this spring -
Leadership Offsite: Define your growth strategy & priorities, clarify your go-to market plan, & improve your team's communication. (Learn More)
Fractional Executive: Embed strategic advisory services within your C-Suite as part of your leadership team. (Learn More)
Strategy with Susan: 45 mins to "pick my brain,” brainstorm go-to-market strategy, & chat about business-related questions. (Schedule)
Big Business to Small Business: Explore 10 Strategies to grow your company and find work you love. (Order Here)
As always, thanks for reading.
To your strategic success,
Susan
