91. Business Development for Busy Lawyers
What’s Inside
Making BD a Priority
Schedule Your Spring Retreat
1. Making BD a Priority
Business development is one priority of your firm's growth strategy.
Last fall, I shared reflections of the managing partner of a growing law firm.
This year, I am advising one of the firm's attorneys as he develops and implements his Practice Area account plan.
To start, we took a step back. What is BD? What isn't BD?
BD is –
Finding and creating new growth opportunities
Building strategic partnerships and relationships
Opening doors that don’t yet exist
Connecting dots between market needs and services
Asking: “Where can the business grow next and how?”
BD is not –
Pure sales (closing deals already defined)
Marketing (brand awareness, demand gen, messaging)
Account management (servicing existing clients)
Short-term revenue chasing at all costs
Just networking without a strategy
Saying yes to everything
We then discussed common misperceptions and how to overcome them.
At the end of the day, business development is about service.
Where what you offer best meets the needs of this world…
How are you making business development a priority to fuel growth?
2. Schedule Your Spring Retreat
Position for 2026 and beyond.
Schedule a call to discuss your team’s spring leadership retreat now.
Here’s a sampling of topics we can cover:
Define/refine Vision, Mission, & Values
Develop 3-year strategy
Create clear 1-year & 90-day plan
Clarify roles & responsibilities
Improve cross-team communication
Streamline processes to save time & money
Make time to work ON, not just IN, your business.
It’s key to driving revenue, engagement, & impact.
Schedule a call for help with your company’s spring leadership retreat.
3. Working Together in 2026
Here are a few ways we can partner this spring -
Leadership Offsite: Define your growth strategy & priorities, clarify your go-to market plan, & improve your team's communication. (Learn More)
Fractional Executive: Embed strategic advisory services within your C-Suite as part of your leadership team. (Learn More)
Strategy with Susan: 45 mins to "pick my brain,” brainstorm go-to-market strategy, & chat about business-related questions. (Schedule)
Big Business to Small Business: Explore 10 Strategies to grow your company and find work you love. (Order Here)
As always, thanks for reading.
To your strategic success,
Susan
