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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/f56c8261-64c0-438d-af97-d3966edc60ce/cereal2.jpeg</image:loc>
      <image:title>Insights - 36. What's Your 2024 Plan? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/bliss</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/9b7c8689-900a-4bd9-a48b-fa17a868c6f2/Kayak2.jpeg</image:loc>
      <image:title>Insights - 35. Outer Banks Bliss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/findswing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/6652bd53-538a-47f4-bfca-88c44f937f79/SMS.jpg</image:loc>
      <image:title>Insights - 34. When You Find Swing - Make it stand out</image:title>
      <image:caption>©Maly Strategies 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/wantclarity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/d5ca1ec0-4479-4a62-807b-bd1f59aa53ca/SMS.jpg</image:loc>
      <image:title>Insights - 33. Do You Want this Clarity? - Make it stand out</image:title>
      <image:caption>©Maly Strategies 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/639f4859-2d02-4577-96ca-8210cb1fdddc/NorthStar.jpg</image:loc>
      <image:title>Insights - 33. Do You Want this Clarity? - Make it stand out</image:title>
      <image:caption>The Lemonade Stand's NorthStar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/6b3b8161-be84-4068-aa09-7f07cc8c0a70/strategy+2.jpg</image:loc>
      <image:title>Insights - 33. Do You Want this Clarity? - Make it stand out</image:title>
      <image:caption>The Lemonade Stand's Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/fdc25d95-dcb7-412b-8b29-a30430e34ffe/roadmap2.jpg</image:loc>
      <image:title>Insights - 33. Do You Want this Clarity? - Make it stand out</image:title>
      <image:caption>The Lemonade Stand's Roadmap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/9cde9979-ded6-4367-9a1a-2f6c4b49c06e/dashboard.jpg</image:loc>
      <image:title>Insights - 33. Do You Want this Clarity? - Make it stand out</image:title>
      <image:caption>The Lemonade Stand's Dashboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/d645ad84-8e42-455b-99b0-9d23b6b9e4fe/Implementation.jpg</image:loc>
      <image:title>Insights - 33. Do You Want this Clarity? - Make it stand out</image:title>
      <image:caption>Implementing the Lemonade Stand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/whyyouneedaroadmap-jh2cl-pyrdw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-14</lastmod>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/askedandanswered6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/48159667-4ce0-49b2-9c45-891bbef24598/SMS.jpg</image:loc>
      <image:title>Insights - 31. Where the Rubber Meets the Road(map) - Make it stand out</image:title>
      <image:caption>©Maly Strategies 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/37c97a69-6281-4413-911f-118ac0e5ccdd/PPT.jpg</image:loc>
      <image:title>Insights - 31. Where the Rubber Meets the Road(map) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/6be83a32-b405-4ff0-b368-bd201c426b24/peole.jpg</image:loc>
      <image:title>Insights - 31. Where the Rubber Meets the Road(map) - Make it stand out</image:title>
      <image:caption>The Lemonade Stand’s People</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/c6135a49-0dab-4411-89c7-af66e8ea9b95/process.jpg</image:loc>
      <image:title>Insights - 31. Where the Rubber Meets the Road(map) - Make it stand out</image:title>
      <image:caption>The Lemonade Stand’s Processes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/21aeeca0-8741-4959-b779-ad06775c3186/tech.jpg</image:loc>
      <image:title>Insights - 31. Where the Rubber Meets the Road(map) - Make it stand out</image:title>
      <image:caption>The Lemonade Stand’s Technology</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/a976650b-8c24-4bde-b0de-cc0d8cf32e4c/Implementation.jpg</image:loc>
      <image:title>Insights - 31. Where the Rubber Meets the Road(map) - Make it stand out</image:title>
      <image:caption>Implementing the Lemonade Stand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/whyyouneedadashboard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/48159667-4ce0-49b2-9c45-891bbef24598/SMS.jpg</image:loc>
      <image:title>Insights - 30. Why You Need a Dashboard - Make it stand out</image:title>
      <image:caption>©Maly Strategies 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/64b2753f-f075-4ab5-9fc5-4df2ffb63048/dashboard.jpg</image:loc>
      <image:title>Insights - 30. Why You Need a Dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/rubbermeetsroadmap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/48159667-4ce0-49b2-9c45-891bbef24598/SMS.jpg</image:loc>
      <image:title>Insights - 29. Why You Need a Roadmap - Make it stand out</image:title>
      <image:caption>©Maly Strategies 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/c5f7f1a5-1dad-44ad-bc28-42fcfc8c9517/Firm+foundation.jpg</image:loc>
      <image:title>Insights - 29. Why You Need a Roadmap - Make it stand out</image:title>
      <image:caption>The Lemonade Stand’s Firm Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/587f6756-96cc-47af-ae71-5bf83dfc58fc/roadmap2.jpg</image:loc>
      <image:title>Insights - 29. Why You Need a Roadmap - Make it stand out</image:title>
      <image:caption>The Lemonade Stand’s Roadmap</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/whyyouneedastrategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/48159667-4ce0-49b2-9c45-891bbef24598/SMS.jpg</image:loc>
      <image:title>Insights - 28. Why You Need a Strategy - Make it stand out</image:title>
      <image:caption>©Maly Strategies 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/c5f7f1a5-1dad-44ad-bc28-42fcfc8c9517/Firm+foundation.jpg</image:loc>
      <image:title>Insights - 28. Why You Need a Strategy - Make it stand out</image:title>
      <image:caption>The Lemonade Stand’s Firm Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/17b87837-52d6-4d46-b486-453eeff104de/near-term+priorities.jpg</image:loc>
      <image:title>Insights - 28. Why You Need a Strategy - Make it stand out</image:title>
      <image:caption>Lemonade Stand's Near-Term Priorities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/e8a97a94-72a5-4616-b083-bbaf5123da29/strategy+2.jpg</image:loc>
      <image:title>Insights - 28. Why You Need a Strategy - Make it stand out</image:title>
      <image:caption>The Lemonade Stand’s Strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/whyyouneedanorthstar2</loc>
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    <lastmod>2023-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/48159667-4ce0-49b2-9c45-891bbef24598/SMS.jpg</image:loc>
      <image:title>Insights - 27. Why You Need a NorthStar – Part 2 - Make it stand out</image:title>
      <image:caption>©Maly Strategies 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/whyyouneedanorthstar1</loc>
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    <lastmod>2023-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/06e9d16a-a3f7-4c26-9aae-f55e96d6fc4e/SMS.jpg</image:loc>
      <image:title>Insights - 26. Why You Need a NorthStar – Part 1 - Make it stand out</image:title>
      <image:caption>©Maly Strategies 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/strategymadesimplemethod</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/c0107e8d-8436-46e3-bcaa-05a806d948a8/SMS.jpg</image:loc>
      <image:title>Insights - 25. The Strategy Made Simple Method - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/boardonboard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-16</lastmod>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/5stepstodrivechange</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-16</lastmod>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/strategymadesimple-3wsandhow-mz3bf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-16</lastmod>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/strategymadesimple-3wsandhow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/478525b4-20a6-495f-a616-0ee4c3a0c754/WHO.png</image:loc>
      <image:title>Insights - 21. Strategy Made Simple – The 3 Ws + How - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/d45f4be7-b030-498d-b83c-d8f194c5621c/WHAT.png</image:loc>
      <image:title>Insights - 21. Strategy Made Simple – The 3 Ws + How - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/403f61af-e98f-41cc-80fd-5120fb7b0afd/HOW.png</image:loc>
      <image:title>Insights - 21. Strategy Made Simple – The 3 Ws + How - Make it stand out</image:title>
      <image:caption>© Maly Strategies LLC 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/strategymadesimple-3cxstrategies</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-16</lastmod>
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      <image:title>Insights - 20. CX Made Simple - As part of our girls’ weekend, we had our nails done. Try as I might, it’s hard to turn off my brain that observes processes and people. So, it was instructive to watch the nail technicians handle prospective customers walking in the door. “We’d love to help and are fully booked. Please take a card and call our offsite scheduler to find a time that works best for you.” After the 3rd customer left, one technician relayed they use this approach to ensure they focus on the customer in front of them - instead of stopping services, accessing the computer, scheduling, etc. It’s a win – win. Both customers feel valued.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/strategymadesimple-theathlete</loc>
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      <image:title>Insights - 19. Strategy Made Simple - The Athlete - Make it stand out</image:title>
      <image:caption>© Maly Strategies, 2023</image:caption>
    </image:image>
  </url>
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      <image:title>Insights - 18. From Scaling The Gunks to Scaling Your Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3261f159fc42b3e33103e/e687c228-eaa1-4d46-b777-80cf50cc3426/Rock+Climbing+Top.jpeg</image:loc>
      <image:title>Insights - 18. From Scaling The Gunks to Scaling Your Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.malystrategies.com/insights/6leversgaintraction</loc>
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    <lastmod>2023-05-01</lastmod>
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  <url>
    <loc>https://www.malystrategies.com/insights/5riskstrategies</loc>
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    <lastmod>2023-05-01</lastmod>
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  <url>
    <loc>https://www.malystrategies.com/insights/speechwriting</loc>
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    <lastmod>2023-05-01</lastmod>
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  <url>
    <loc>https://www.malystrategies.com/insights/5tools</loc>
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  <url>
    <loc>https://www.malystrategies.com/insights/longblueline</loc>
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    <lastmod>2023-05-01</lastmod>
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    <loc>https://www.malystrategies.com/insights/underwatertactics</loc>
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    <loc>https://www.malystrategies.com/insights/thirdtimesacharm</loc>
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    <lastmod>2023-05-01</lastmod>
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    <loc>https://www.malystrategies.com/insights/fuelforthejourney</loc>
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    <loc>https://www.malystrategies.com/insights/cultureeatsstrategyforbreakfast</loc>
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