70. Why It’s Important to Have a Bold Goal

What’s Inside


1. Vision 2035

Recently, I've partnered with several clients to help them create Bold Goals.

These Bold Goals define the future they want to create by 2035.

Some ideas we've talked out in our strategy sessions include:

  • Creating an AI-native organization

  • Achieving regional or national impact

  • Changing lives

  • Creating new service lines

  • Transforming revenue models

  • Increasing profit

  • Expanding teams to new locations

  • Implementing transformative technology

  • Enhancing organizational capacity

We take these ideas and craft a vision the entire team supports.

This foundation helps:

  • Solidify Clarity and Focus

  • Strengthen Team Unity

  • Build Excitement and Motivation

  • Lay the Foundation for Continued Success

First, know where you want to go and WHY.

Then, build a strategy to get there.


2. Translating Vision into Action

After dreaming big, we get to down to business.

The fundamental building blocks of strategy answer these questions:

  • Products & Services: What do we provide? How might it change based on market and client needs? Where do we want to grow?

  • People: Who do we need on our team? How do we support them? What culture do we want? What is the skills gap? What training is needed?

  • Funding: Do we have appropriate pricing models? Are we investing wisely? Where can we create new revenue streams?

  • Marketing: What do we want to say? Who do we tell? How do we tell them? Where do we get the word out?

  • Tech and Infrastructure: Where can technology mitigate risk or support innovation and growth? What infrastructure is needed?

These are just a glimpse into discussions during our strategy sessions.

The good news is you don't have to do it all at once.

Just pick one and start today.

And when you're ready, you can ​Jumpstart Your Strategy​.

Schedule a call for help with your company's growth.


3. Ways to Work Together in 2025

Here are some ways we can partner in these rapidly changing times.

  • Leadership Offsite: One day offsite to define your growth strategy & priorities, clarify your go-to market plan, and improve your team's communication. (Learn More)

  • Strategic Executive Advisor: Embed strategic advisory services within your C-Suite. Strategic services are tailored to meet your company’s unique needs. (Learn More)

As always, thanks for reading.

To your strategic success,

Susan


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69. What's Your Company's Strategic No?