69. What's Your Company's Strategic No?

What’s Inside


The power to choose is a gift.

In business, as in life, a Strategic No opens the Possibility of YES.

It may look like:

  • Yes, I will lead a Scout Troop.

  • No, I will not serve on the PTA.

  • Yes, I will focus on professional services businesses and non-profits navigating the challenges of growth.

  • No, I will not try to serve everyone.

What’s your company's Strategic No?

Define your vision of success & then build your business around it.

Start ​here with this free resource​ to...

  • Define success and your go-to market plan.

  • Clarify what you want to achieve over the next year.

  • Determine what you need to do in the next 90 days.


2. Love/Neutral/Can’t Stand

To carry the Strategic No into operations try this exercise.

On a daily basis –

  • What activities do I love doing?

  • Where am I neutral?

  • What can’t I stand?

Doing what we love (​Zone of Genuis​) generates energy, creativity, and impact.

For activities that sap our energy, consider four options:

  1. Jettison – Is it actually needed? Can my business do without it?

  2. Hire – Does it make sense to hire for this work?

  3. Outsource – Can I bring on transactional support to get the job done?

  4. Training – Do my team or I need training to implement effectively?

Invest the time today to create the future business you want.

Schedule a call for help with your company's growth.


3. Ways to Work Together in 2025

Here are some ways we can partner in these rapidly changing times.

  • Leadership Offsite: One day offsite to define your growth strategy & priorities, clarify your go-to market plan, and improve your team's communication. (Learn More)

  • Strategic Executive Advisor: Embed strategic advisory services within your C-Suite. Strategic services are tailored to meet your company’s unique needs. (Learn More)

As always, thanks for reading.

To your strategic success,

Susan


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68. 4 Strategies to Boost Cash Flow